Saul Bass did many different movie posters, and he had worked with some of the greats like Alfred Hitchcock and Martin Scorsese. In Otto Preminger’s new drug movie Saul Bass designed the title sequence for The Man with the Golden Arm to be a animated black cut out of a heroin addicts arm. This caused Saul to reinvent movie titles as an art form.
He was born in the Bronx district of New York in 1920. After apprenticeships with Manhattan design firms, Bass worked as a freelance graphic designer or "commercial artist" as they were called. In 1958’s Vertigo, his first title sequence for Alfred Hitchcock, Bass shot an extreme close-up of a woman’s face and then her eye before spinning it into a sinister spiral as a bloody red soaks the screen.