Girl Scouts

March 26, 2011

This is a symbol we all know and have seen on countless boxes of cookies.  The Girl Scout Logo is recognizable with its use of basic shapes. It utilizes the negative space while using repetition of three female profiles. Using only white and green gives the logo even more simplicity.  This goes to show that less is more when it comes to logo creations.  The lack of details on the logo allows the viewer to remember the logo and recognize it more easily. The logo was design in 1978 by Saul Bass and has been recognized throughout America as a symbol of the Girl Scouts ever since.  Bass also designed the logos of AT&T, United Airlines and Bell Telephone as well as titles for movies like Alfred Hitchcock’s “Psycho.”  I found this logo at http://www.goodlogo.com/extended.info/3064

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