Information Design

I really enjoyed this information design. It shows the lifespan of different animals. I like how they are all going the same direction, as if on the journey of life. I think it’s really well done and simple and to the point. Some more designs can be found on

Pillsbury Identity System

The Pillsbury doughboy was created by Leo Burnett advertising agency’s copy writer, Rudy Perz, as he was sitting in his kitchen in 1965, under pressure to create an advertising campaign. I think the Pillsbury doughboy identity system is really well done. Their original logo is the image on top. This logo is then placed on the pillsbury doughboy’s hat and then on all of the items pillsbury sells. I like how the logo stays in it’s original state, only to change size to fit on the hat. You can see the identity system at work at

NBC logo

This famous logo for NBC has a peacock between the pick and purple “feathers” and is facing forwards, symbolizing the company moving forward and not backward. I think the use of positive and negative space is quite remarkable. Some more logos can be found at

Chip Kidd

Chip Kidd is a graphic designer and writer. His first novel, The Cheese Monkeys, was a national bestseller and a New York TimesNotable Book of the Year. His first book, Batman Collected, was awarded the Design Distinction award from ID magazine. He also designed, edited, and added commentary to the book of the art of Charles Schulz, Peanuts. He has a way of making his designs simple yet understandable. I really enjoyed researching him and his different book covers. I especially like his TIME magazine cover from July 2009. For more information, his site is

Luba Lukova

After attending the paperink {voice} exhibition back in February, Luba Lukova’s art really stood out to me. Everything she does is simple and to the point in a way that is so creative; I find it so fascinating! This health coverage poster really caught my eye. She creates strong pieces of work that reflect the current issues in society today. The use of simple graphics and only 2 colors really brings the piece together. I think a key component of all graphic design is getting your point across as simply as possible. Luba Lukova definitely does that in all her work.