fed ex.

May 4, 2011

The Fed Ex logo is one we are all familiar with. We have seen it on television, in print, and on boxes delivered to our homes. However, the simple genius of the design remained unnoticed by me for years. Honestly, it wasn’t until some point during high school when I noticed the space between the ‘E’ and ‘x’ creates an arrow. Upon this discovery, I declared the logo one of the most clever things I had ever seen (though I myself am apparently not.) The design was created by Lindon Leader of the firm Leader Creative, and has won over 40 awards worldwide.

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