assignment3. identity_apple logo

May 13, 2011

Apple logo that was designed by Rob Janoff, and art director at advertising and public relations firm Regis McKenna.

The reason why I admire is that apple logo is simple and easy to be recognized. It makes people can remember easier than complicate designed mark. And another reason is that Apple logo is kind of  iconic about taking bite out of an apple. And this inconic is that people can experience.

http://www.macworld.com/article/142322/2009/08/logo_design.html

http://blog.tbhcreative.com/2009_07_01_archive.html

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