Bread and Pepper logo

This logo was done by Jacob Cass, a native of Sydney, Australia who moved to NYC
in 2010. I think it is a great example of using ambiguity of positive and negative space
when creating a logo. His company is Just creative Design and he designs for
corporate identity, web design and print. Visit his blog for interesting work and articles
on logo design:   http://justcreativedesign.com