Milton Glaser

Milton Glaser created the emblem “I love New York” with a red heart for “love” for the 1973 New York City tourism drive. It is probably the most copied and varied graphic idea in the world. In 1984 Milton Glaser designed the poster for the Sarajevo Winter Olympics.

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http://en.wikipedia.org/wiki/I_Love_New_York

http://www.miltonglaser.com/

http://www.art-directory.info/design/milton-glaser-1929/