Ambiguity of Positive and Negative Space- Piano Forest

April 6, 2011

A logo that I felt showed a successful use of ambiguity of positive and negative space was the Piano Forest logo. This logo was created by Jason Cho. When I first looked at this logo I saw several black trees however when looking closer at the white spaces you see that they are in fact piano keys, with the “trees” being the black keys on the piano. I really liked this logo because it is very simple yet effective.

http://www.logotreasure.com/2011/02/15/piano-forest/

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