Milton Glaser x JetBlue

This logo is created by the famous graphic designer, Milton Glaser, who is best known for I Love New York logo. For the first time, the omni-present I LOVE NEW YORK logo has been combined with another institution’s identity in order to create a co-branding venture. JetBlue hired MGI to develop a joint identity. As is rarely the case, I feel the two logos seamlessly merged perfectly, and it shows their new fresh partnership.