History of Graphic Design


For my magazine article, I was assigned Woody Pirtle. He established Pirtle Design in Texas in 1978. The firm created identity programs and marketing materials for major companies, such as Baylor University Medical Center, The Dallas Museum of Art, TGI Friday’s, and the Dallas Opera. In 1988 Pirtle merged Pirtle Design with Pentagram, an international design consultancy founded in London in 1972. He became a partner at their New York offices for the next 18 years while continuing to work with some of the firm’s most prestigious clients. In 2005 Pirtle left Pentagram to re-establish Pirtle Design. In 2002 he was commissioned by Amnesty International to design a series of posters focusing on twelve of the individual articles of the Universal Declaration of Human Rights.