Vauxhall motors logo caught my attention while searching for inspiration. This logo is a well designed identity system for many reasons. The first reason is this is a very unique logo. It is immediatly recognizeable and could not be mistaken for something else. Also the simplicity of this logo works well. It is very easy to see and therefore remember so it will not be easily confused or cause the viewer to ignore the logo. This logo has also been redesigned multiple times, while staying true to its original form it has slowly changed and become more current. The changing of the identity to keep consumers interested in the project i believe is a crucial piece in making this a successful graphic identity.