aily Drop Cap is a project begun in 2009 by one of my favorite designers, Jessica Hische. It started as a Tumblr blog on which she posted a different typographic letter of the alphabet each day, for people to copy the codes of and use in blog posts on their own sites. It has since been moved to its own site entirely supposedly ended after 12 alphabets, but it may still be updated with letters by “special guest” typographers. If you happen to have your own blog and want the first letter of your posts to look really cool, or just want to be inspired by awesome decorative typography, check out dailydropcap.com and browse around a bit. Enjoy!
I’ve never been an avid Nike wearer or user of many of its products, but I’ve always admired the company’s identity. This logo is probably one of the most recognizable of all time; it would be quite difficult to find anyone these days, almost anywhere the world, who would not be able to identify it. Sometimes the company name is incorporated into the logo as well, but nowadays it isn’t even necessary to put them together, even in ads, for people to know what the logo represents, like in this recent campaign. And yet, it’s an incredibly simple design and easy to use in any color on any background, and incorporate into clothing and other product designs. It’s a perfect athletic product identity…its simple, fluid design makes one think of speed and, well, correctness, as it does look like a check mark. Apparently though, it was designed to represent the wing on the statue of the Greek goddess of victory, Nike, who served as the cause of motivation for the distinguished and audacious Greek warriors. Makes sense. Also known as the “Swoosh”, it was designed in 1971 by a design student named Carolyn Davidson. Oh, and here is Nike’s website.
This is a logo for a company called Edgeboard, designed by Hampus Jageland. I think it is a great example of positive and negative space in a logo because the way the E and B are arranged give it the illusion of a box, and it is extremely appropriate for the company’s name and product. Click on the picture to see the rest of the product’s identity designed by Hampus.