Pillsbury Identity System

The Pillsbury doughboy was created by Leo Burnett advertising agency’s copy writer, Rudy Perz, as he was sitting in his kitchen in 1965, under pressure to create an advertising campaign. I think the Pillsbury doughboy identity system is really well done. Their original logo is the image on top. This logo is then placed on the pillsbury doughboy’s hat and then on all of the items pillsbury sells. I like how the logo stays in it’s original state, only to change size to fit on the hat. You can see the identity system at work at http://www.pillsbury.com/