Milton Glaser

Milton Glaser created the emblem “I love New York” with a red heart for “love” for the 1973 New York City tourism drive. It is probably the most copied and varied graphic idea in the world. In 1984 Milton Glaser designed the poster for the Sarajevo Winter Olympics.

@font-face { font-family: “Cambria”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }div.Section1 { page: Section1; }

Shepard Fairey

Shepard Fairey is widely known because of famous obama poster ‘hope’. However, before he starts to draw posters which he usually uses red, blue, and white-yellow on, he was a street artist. He likes to use red and black, and most of topic is about war and piece. So, most in his art, you easily can see gun, bullet, soldiers. But on the other hand, he drew piece mark, flower, and girl. He likes to use complex glyph on the background with red color and it looks gorgeous. Also he is the one who drew the ‘obey’ campaign sticker.

If you know more about Shepard Fairey’s art works go to

Saul Bass Magazine

Saul Bass did many different movie posters, and he had worked with some of the greats like Alfred Hitchcock and Martin Scorsese. In Otto Preminger’s new drug movie Saul Bass designed the title sequence for The Man with the Golden Arm to be a animated black cut out of a heroin addicts arm. This caused Saul to reinvent movie titles as an art form.

He was born in the Bronx district of New York in 1920. After apprenticeships with Manhattan design firms, Bass worked as a freelance graphic designer or "commercial artist" as they were called. In 1958’s Vertigo, his first title sequence for Alfred Hitchcock, Bass shot an extreme close-up of a woman’s face and then her eye before spinning it into a sinister spiral as a bloody red soaks the screen.

lex drewinski.

Through the use of simple, bold shapes, Polish designer Lex Drewinski conveyed strong political messages in his artwork. In 1985 he left Poland for Germany and became a professor at the University of Applied Sciences in Potsdam in 1992. His pieces always display a message of social concern.

It may be that I’m not a responsible-minded person in my private life and that -as a man without a parliamentary seat- I don’t have any effect on political happenings but as a poster artist I have nearly boundless possibilities for presenting my political and social comments. I have to add that for me “Responsibility in Graphic Design” is not just the topic of my works but also it is not less than the search for the perfect shape for my posters. As professor I am not only responsible for my own works but also for the work of my design students. So I use every opportunity to involve young people with social-political topics.”

In 2008, Drewinski received a Doctorate in Fine Arts and has won over 130 prizes all over the world.

(Gallery of Drewinski’s various works in Katowice, PL)

Chip Kidd

Chip Kidd is a graphic designer and writer. His first novel, The Cheese Monkeys, was a national bestseller and a New York TimesNotable Book of the Year. His first book, Batman Collected, was awarded the Design Distinction award from ID magazine. He also designed, edited, and added commentary to the book of the art of Charles Schulz, Peanuts. He has a way of making his designs simple yet understandable. I really enjoyed researching him and his different book covers. I especially like his TIME magazine cover from July 2009. For more information, his site is

Josef Müller-Brockmann

Josef Müller-Brockmann is a Swiss graphic designer best known for his use of the grid system. Most of Josef’s works incorporated the font Helvetica. His use of simple design, distinct colors, and bold shapes make him a pioneer of typographic design. He has written many books including “History of the Poster”, “Grid Systems in Graphic Design”, and “The Graphic Artist”.

” I would advise young people to look at everything they encounter in a critical light… then I would urge them at all times to be self-critical” -Josef Müller-Brockmann

Another Introspective of Tadanori Yokoo

Tadanori Yokoo is one of highest rated graphic artists to come out of Japan.  He became popular in the 60’s with his eye-popping graphics and easily identifiable trademarks, including his sunbursts, samurais, waves, juxtapositions of painterly and photographic imagery earned him a name in the industry as a force to be reckoned with. A lot of influence came from traditional Japanese art as well as the culture of his time. He made political commentary on social issues, war, poverty, his own life experiences, and the world at large. His pop style had him compared with Andy Warhol, which is both a positive and negative association because while Warhol carries a lot of respect, Tadanori’s work is so original and fantastical that he deserves name recognition solely through his own merit.  The artist spent a lot of time making posters, designing music album and manga book covers, working with high profile advertising companies, and is so prolific it is very difficult to categorize him into a single box. He is even well known through his painting which he abruptly took up after retiring from design late into his life. Tadanori now puts on annual exhibits of his paintings and is still considered genius and popular fare amongst Japanese culture.  While he does not have the same recognition here in the US, his influence has inspired American artists over and over again through color, linework, composition, and his sheer technical skill when it comes to painting, drawing, and laying out fierce and non traditional work that pushes the boundaries of commercial and aesthetic thinking. Please check him out because his eclectic and psychedelic works are just stunning and it will inspire you to spend your own lifetime making the art you believe in too.

Tibor Kalman

Tibor Kalman is a hungarian born graphic designer who was best known for his work  associated with M&Co. and Colors Magazine. Kalman was also an AIGA medalist.  Many of Kalman’s art  and designs pushed the boundaries and made people feel uncomfortable but were still loved. Of his many pieces, can still be found in the Moma store and other various places.

With His wife Maira, Kalman created M&Co. but later closed it down when he went to work for Colors. M&Co. had various items such as watches and umbrellas.


For more on Tibor-

Studio Hinrichs

Studio Hinrichs, named after it’s founder, graphic designer Kit Hinrichs, is a San Fransisco Based based design firm. They have an extensive history of creating brand identities, publications, and packaging designs. This relates to the current project that we in Graphic Publication & Design (CART 208) have been assigned. Take a look at and see the vast collection of logos, packaging materials, posters, and everything else that Studio Hinrichs has designed.

San Francisco Zoo