Identity System

I strongly feel that Snuggle has really good identity system. Their identity design is simple letter with a bear(snuggle bear), and the character of the letter has feeling of comfortable. This makes people feel laundry would come out really soft after tumble dry, and would like to snuggle it. This is not only simple, but also easy recognition of their products and what those do. They have a lot of products which have different logo on based on the feature of each product. To learn more about the Snuggle and see their products visit: