This famous logo ‘ I love NY’ is designed by Milton Glaser. His work is characterized by directness, simplicity and orginality. When he was young, he had various jobs such as book jackets, album covers, advertisements and even New York Times magazine illustrations. Also his art works are held in many famous museum, like museum of modern art, Victoria and Albert museum, and Musee de l’affiche in Paris. And he taught in School of Visual Arts that is famous as providing strong graphic design education.