Starbucks

April 12, 2011

Starbucks The Starbucks logo was created by Terry Heckler of Heckler Associates, it portrays an image of a crowned mermaid, with a star above her head. The negative space bring out the words and the mermaid forward. The logo uses only two colors, it is simple and yet powerful. The Starbucks logo is widely recognized because of its simple success.

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