The second i looked at this logo, I realized what it was a company for. In my opinion, getting your message across quickly and effectively is an aspect of a good logo. I admire this logo for its creativity and thoughtful use of colors, shapes, and font style. I believe the pastel color choice effectively shows that it is a product for children. The product name is clearly written in a script font, with the letters large enough to be viewed without problem. It took me a second to realize that the shape of the logo was the shape of an actual “binky.” I love the use of interesting graphics to catch a viewer’s eye and make them think. The use of positive and negative space within the logo is also very efficient and really energizes the space. I found this at http://arlo-tm.com/work/binky
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