May 1, 2011
When researching identities I found a website on the history of the Chevrolet “Bowtie”. I found it interesting that legend says that William C. Durant copied the bowtie from wallpaper in his hotel room. His wife, however, said that he saw it used in a newspaper and thought it would be a good idea for a Chevrolet car plate. I think this is a very good identity for Chevrolet whether it was traced from wallpaper or seen in a newspaper.