Chevrolet Identity

May 1, 2011

When researching identities I found a website on the history of the Chevrolet “Bowtie”.  I found it interesting that legend says that William C. Durant copied the bowtie from wallpaper in his hotel room.  His wife, however, said that he saw it used in a newspaper and thought it would be a good idea for a Chevrolet car plate.  I think this is a very good identity for Chevrolet whether it was traced from wallpaper or seen in a newspaper.

http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html

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