Josef Muller Brockmann is known as the father of the grid system that is used everyday by graphic designers. Brockmann was born in 1914, way before graphic design could be done the easy way on computers. Brockmann’s style emphasized cleanliness, readability, and objectivity. He opened his own studio in Zurich in 1936 where he worked on projects for companies such as the Zurich Police and the Swiss Auto Club, and also projects for IBM. “The grid system aids the designer with creating a functional and objective design,” said Brockmann. He is known as one of the greatest graphic designers to ever live. The poster above is his most famous poster, which advertises a Beethoven Opera, and it shows his uniquely creative style.