Volkswagen Identity System

The designs from pre-WWII to the present

The Volkswagen logo is one of the most identifiable logos in the world. Since it’s conception in the late 1930’s the basic design has stayed the same: A “V” over a “W”. The reason why I think it is an excellent example of an identity system is because it is simple. It is a simple design that is easily read and distinguished. The VW logo has been featured on everything from cars (obviously), tee shirts, mugs, letter heads, and service receipts. The famous design was made by Franz Reimspiess in a factory design contest. Franz Reimspiess went on to design the iconic Beetle.