Simple, Yet Effective

After doing some research for the identity project I have realized that the most famous, effective ones are extremely simple. 

What Makes These Insignias So Famous? – Famous logos have these two things in common– distinctiveness and simplicity. What’s important to note here is that logos help customers identify a business. The more distinctive a logo is, the more recognizable it becomes. The more complex a logo is, however, the less likely it will be that people will remember it.

Successful logos stand the test of time – There are times when a logo may need to be updated to reflect the changing times. Nonetheless, the logos mentioned here, whether having undergone changes or not, have left a lasting impression in the minds of people the world over.