This identity, created by Why Not Associates, is an example of clean and effective design. There’s always appeal in a logo that has multiple meanings. Obviously the ‘Q’ in ‘Square’ is being replaced with a square itself, but it also serves as a quote bubble graphic which insinuates conversation. This accurately depicts the purpose of the brand because it’s actually hosts meetings. Simple design like this become versatile as far a color schemes are concerned, as you can see in the image above.