saul bass

March 5, 2011

Saul Bass  was a graphic designer and Academy Award-winning filmmaker. Although an excellent logo designer, he is best known for his design on animated motion picture title sequences, which is thought of as the best such work ever ss one of the most influential artists in many different forms of American art. Film, logo, graphic, posters, animation, he does it all.  His revolutionary designs changed multimedia in America forever.

What i find interesting is that most of his logos follow round geometric patterns, mainly circular. When he used lettering such as in the Kleenex logo, he still used a very round font. Then comes the Exxon logo and it truly breaks all these rules. It is truly fascinating that so many worldwide known logos that are with us today.

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