I think the Apple identity system is very effective and recognized everywhere. The logo is very simple but works for advertising and supporting the products that Apple produce. Their products have become a huge demand that most people aspire to posses. Technology today is dependent on Apple product. Between the iPhone, iPod, iPad and Mac Computers its amazing how so much is supported by one company. Apple is the biggest competition out there, and very few can compare or come close to topping them. I always thought the concept was interest for the logo, simple but effective. First the computers were known as macintosh with the rainbow ‘macintosh apple’ but now the name has been shorten and the apple is standing stronger than ever. To learn more about the Apple company and to view some of their latest products visit the Apple Store.
Not knowing who Henry Dreyfuss was when I was assigned him I was expected to find out that he was huge designer found in big name magazines. When researching him I was surprised to find that I was completely wrong. Henry Dreyfuss was a industrial designer during the 1930s and 1940s. He actually designed many things we see and know today and often take for granted. Some of his designs include the Princess telephone (1959), Hoover Model 150 vacuum cleaner (1936), New York Central Railroad’s streamline Mercury train, John Deere Model A and B tractors (1938) and the Honeywell T87 circular wall thermostat, just to name a few. He was a very important designer for his time. Many of his designs are still used today or have become the bases of the models we see everyday.
When observing the different posters in the exhibition I was especially interested in the pieces from the Haiti Poster Project. I liked this poster by Brittany Phillips because her use of material was directly related to the message the poster gave. I thought it was a creative concept and gave off a very powerful message. In some ways I felt as if I should contribute to the mending and rebuilding of Haiti. Unfortunately it is tragic events such as these that creates a feeling in people from all over to come together and help the victims overcome this hardship. I think this poster as well as the others gives off this feeling.