Tadanori Yokoo

The graphic designer chosen for my magazine layout project was Tadanori Yokoo. Tadanori Yokoo was born in Hyogo Prefecture in 1936 and has been one of the most important Japanese Graphic Designers since 1956. His biggest influences are Milton Glaser, Seymour Chwast, Akira Kurosawa and Yukio Mishima which can be seen since the beginning of his career as a stage designer in Tokyo.

Tadanori developed an interest in mysticism and psychedelia in the late 1960s, leading him to travel to India. This interest lead to the creation of  his unique style of combining pop culture with psychedelic characteristics, creating a complex and multi-layered image proving Tadanori’s originality in the graphic design field. He achieved international recognition in the late 1960s and was included in the 1968 “Word &Image” exhibition at the Museum of Modern Art in New York City. Four years succeeding the exhibition, Tadanori had a solo exhibition of his graphic work at the Museum of Modern Art in New York. Tadanori is also known for his extensive collaboration with Shuji Terayama and his theatre Tenjo Sajiki and he also was a protagonist in Nagisa Oshima’s film ” Diary of a Shinjuku Thief”. He retired from commercial work and started painting in 1981, but despite moving to painting he still remains fully engaged and prolific as a graphic designer. Tadanori Yokoo, as a painter, continues to this day to have numerous exhibitions of his paintings every year.