Girl Scouts

This is a symbol we all know and have seen on countless boxes of cookies.  The Girl Scout Logo is recognizable with its use of basic shapes. It utilizes the negative space while using repetition of three female profiles. Using only white and green gives the logo even more simplicity.  This goes to show that less is more when it comes to logo creations.  The lack of details on the logo allows the viewer to remember the logo and recognize it more easily. The logo was design in 1978 by Saul Bass and has been recognized throughout America as a symbol of the Girl Scouts ever since.  Bass also designed the logos of AT&T, United Airlines and Bell Telephone as well as titles for movies like Alfred Hitchcock’s “Psycho.”  I found this logo at

“Binky” Identity System

The second i looked at this logo, I realized what it was a company for.  In my opinion, getting your message across quickly and effectively is an aspect of a good logo.  I admire this logo for its creativity and thoughtful use of colors, shapes, and font style.  I believe the pastel color choice effectively shows that it is a product for children.  The product name is clearly written in a script font, with the letters large enough to be viewed without problem.  It took me a second to realize that the shape of the logo was the shape of an actual “binky.”  I love the use of interesting graphics to catch a viewer’s eye and make them think.  The use of positive and negative space within the logo is also very efficient and really energizes the space.  I found this at

Simple, Yet Effective

After doing some research for the identity project I have realized that the most famous, effective ones are extremely simple. 

What Makes These Insignias So Famous? – Famous logos have these two things in common– distinctiveness and simplicity. What’s important to note here is that logos help customers identify a business. The more distinctive a logo is, the more recognizable it becomes. The more complex a logo is, however, the less likely it will be that people will remember it.

Successful logos stand the test of time – There are times when a logo may need to be updated to reflect the changing times. Nonetheless, the logos mentioned here, whether having undergone changes or not, have left a lasting impression in the minds of people the world over.

Lou Dorfsman

Lou Dorfsman was the Art Director for CBS broadcasting network for forty years.  He was responsible for the famous CBS eye symbol and much more. Dorfman’s designs were described as simple slogans, clear typography, and smart illustration.  One project of Lou Dorfman really stuck me as amazing.  Dorfsman created a wall of type in the CBS cafeteria, they called it the Gastrotypographicalassemblage. The wall, which spans 35′ and is 8’6″ tall, was uniquely designed.  Each individual letterform was made of wood, hand milled and skillfully assembled.

Pixar Fans

Hey guys, I don’t know about you but I’m in  love with Pixar Movies.  As a student who has been interested in Graphic Design for a while, it is interesting to me to know what the big shots of the industry do.  Pixar’s capabilities in the art of computer animation is beyond me.  I found some interesting facts about the making of “UP” and “Toy Story 3.”  Feel free to add any cool facts you know about Pixar!


-Nearly 70 animators worked on “Up” during the peak of production.  A crew of nearly 375 at Pixar had a hand in creating the film

-Supervising Technical Director Steve May and his team created a canopy of 10,297 balloons to float Carl’s house throughout much of the film.  That number more than doubles to 20,622 for the dramatic scene in which the house lifts off from its foundation for the first time. May and his team calculated that about 26.5 million balloons would be needed to lift a real house.

-Russell has more layers of clothing than any other Pixar character — a shirt, a sash covered with badges, a neckerchief and a backpack.

-Kevin was the hardest character for Character Supervisor Thomas Jordan and his team to design.  This 13-foot flightless bird is covered with beautiful iridescent feathers, which required a new approach to hair technology.  The team approached feathers as hair growing on splines, which basically react much like hair itself.

“Toy Story”

-Woody has 229 animation avars in his face. Avars, short for animation variables, are the points of movement, which animators manipulate to create a character’s physical performance.

-The Lots-o’-Huggin’ Bear character has 3,473,271 individual hairs organized in several layers of different length and thickness.

-The version of Barbie used in Toy Story 3 is modeled after “Great Shape Barbie” from 1983.

-Ken wears 21 different outfits in the movie.


-It was reported that in the food based movie over 270 pieces of food were created, photographed then recreated in animation.

-Over 4500 reference photos of Paris were taken

-Producer Brad Lewis did a two day internship in fine dining restaurant French Laundry in Napa

-There is a reference to the fictional Pizza Planet – first seen in Toy Story – in every one of Pixar’s animated features.

-In order to give Dash a realistic out-of-breath voice in The Incredibles, director Brad Bird made actor Spencer Fox run laps around the studio

-Computers used in the development of the 2006 Pixar movie Cars were 1,000 times faster than those used for Toy Story eleven years before.