Identity System

I admire the Coca-Cola company logo.  It was designed by Frank Mason Robinson and does a wonderful, yet simplistic job of grabbing the public.  The type is in what is called spencerian script, which was a popular styler in the late 1800s-early 1900s.  Aside from the actual neat and high contrast logo thats red and white, coca-cola is a catchy form of an alliteration that is easy to say, remember, and spell.  The name also comes with the nickname “coke” which is just as, if not more widely known.  I know in certain areas on the map people may refer to all forms of soft drinks as “coke.”  After all, Coca-Cola is the most widely known company in the world.  Find more at

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Piet Zwart

Piet Zwart was a pioneer of modern typography.  His influences are listed as constructivism and De Stijl.  His works are simple, yet functional including the use of primary colors and repeated shapes or words.  Zwart preferred to call himself a form engineer rather than a designer.  In total Zwart did many things such as being an interior designer, industrial designer, commercial typographer, photographer, critic and lecturer.  He seems to be most known for his work for the Dutch Cable Factory and Postal Telegraph and Telephone.  Find more at

World War III Vet- Emek

The posters done by Emek seemed to catch my attention the most at the show, my favorite being the R.I.P.b one.  I looked up some more posters done by this artist and found some interesting stuff.  To my surprise, Emek has done a lot of the cover work on albums for a lot of my favorite bands.  I also found this poster depicting the theoretical horrors of a third World War.  The image was interesting to me because in the unfortunate event of a WWIII, the technology is at an age where the world could quite possibly be destroyed.  In the poster, the vet. seems to place blame on atomic bombs, by drawing a mushroom cloud.  The peacefulness of the skeletal couple sitting on a park bench, while the glow of destruction is surrounding them is ironic and captures the growing carelessness of our society.  More can be found at