February 19, 2011
Lou Dorfsman was the Art Director for CBS broadcasting network for forty years. He was responsible for the famous CBS eye symbol and much more. Dorfman’s designs were described as simple slogans, clear typography, and smart illustration. One project of Lou Dorfman really stuck me as amazing. Dorfsman created a wall of type in the CBS cafeteria, they called it the Gastrotypographicalassemblage. The wall, which spans 35′ and is 8’6″ tall, was uniquely designed. Each individual letterform was made of wood, hand milled and skillfully assembled.