March 18, 2010
Paula Scher studied at the Tyler school of art in pennsylvania, earning a Bachelor degree in fine arts, and was awarded a Doctor of Fine Arts by the Cocoran college of design in Washington D.c. her work varies from her album cover designs for CBS and atlantic records in the 70’s to her magazines. She worked at Time inc. before forming her own design firm, Koppel & Scher. Since 1991, she has been a principal at the New York office of the Pentagram design. As an artist she is known for her large-scale paintings of Maps, covered with dense hand-painted labelling and information. Scher is known for her map series made out of words filled with only the information she found relevant for other people to see. If she didn’t like a place on the map she didn’t write it in. She is known also for her work with the NYC ballet. her posters of dancers in large scales and typography that went along with them depicted the strength of the NYC ballet along with its elegance. She uses words to build her images instead of just having a straight line of copy, which is why i found her interesting.