Paul Rand

March 18, 2010

Paul Rand
Paul Rand was a popular graphic designer during the 20th century. He was devoted to simplicity in design, but not so much that it would limit the design. Rand’s birth name was Peretz Rosenbaum, of course which he changed to Paul Rand in order to give himself a new identity. Creating identities was a strong point in Rand’s graphic arsenal. Rand would create a portfolio of over 100 different logos. The majority of these were commisioned and intended for corporate companies. Some of his most famous logos still used today is the IBM logo, the ABC logo, and the Enron logo. Before his success with logos, however, Rand was known as a successful page layout designer, while he was design director for Esquire magazine when he was only 23. Here are some examples of his logos:

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